At Sergio Beauty, we understand the unique challenges that African American and Latin women face in finding hair care products that cater to their specific needs. Born out of a desire to fill this gap, we have dedicated ourselves to creating and curating natural, premium products that celebrate individuality and empower women to embrace their natural beauty.

Who We Serve

We cater to salon professionals and stylists who specialize in serving African American and Latin women. Our products are carefully crafted with natural ingredients to restore, nourish, and enhance the beauty of afro and curly hair textures, allowing stylists to deliver transformative results to their clients.

What Makes Us Unique

Our product line is specially formulated with naturally based ingredients that focus on the unique needs of textured and chemically treated hair. Whether it’s moisture retention, frizz control, or hair restoration, Sergio Beauty offers solutions that professionals can trust to deliver high-quality results.