Professional Dominican Hair Care — Made for Latina & Black Women

Our Story

At Sergio Beauty we bring professional-grade hair care from the Dominican Republic directly to your door. Every product in our collection is formulated by Bright Line — trusted by salon professionals across the Caribbean — and now available exclusively online in the United States through Sergio Beauty.

Whether your hair is curly, coily, chemically treated, or heat-damaged, our collections are designed to cleanse, restore, and protect. From our collagen-infused Botox Fiber System to our yogurt protein repair line, every formula delivers salon-quality results at home.

We carry complete professional lines including shampoos, conditioners, deep treatments, masks, serums, and styling products — all made with naturally derived ingredients and advanced hair care technology. Free shipping on all US orders over $65.